

- No tracking. Context based ads instead of user profiles.
- You are responsible for the content on your pages. If you farm out to an ad network and expose users to malicious scripts, that’s on you.
- No pop-ups/overs, animated anything. If it’s taking over control of my screen, I’m not going to tolerate it.
When a car is stolen, they typically get to sell another one, courtesy of the drivers insurance policy. They are incentivized to bad security.