When Taylor Swift’s releases her new album, “Life of a Showgirl,” in October, it can be heard on the usual places, including streaming, vinyl and…cassette tape?
The cassette tape was once one of the most common ways to listen to music, overtaking vinyl in the 1980s before being surpassed by CDs. But the physical audio format has become an artifact of a bygone era, giving way to the convenience of streaming.
Or, that’s what many thought.
In 2023, 436,400 cassettes were sold in the United States, according to the most recent data available from Luminate, an entertainment data firm. Although that’s a far cry from the 440 million cassettes sold in the 1980s, it’s a sharp increase from the 80,720 cassettes sold in 2015 and a notable revival for a format that had been all but written off.
Cassettes might not be experiencing the resurgence of vinyls or even CDs, but they are making a bit of a comeback, spurred by fans wanting an intimate experience with music and nostalgia, said Charlie Kaplan, owner of online store Tapehead City.
“People just like having something you can hold and keep, especially now when everything’s just a rented file on your phone,” Kaplan told CNN.
“Tapes provide a different type of listening experience — not perfect, but that’s part of it. Flip it over, look at the art and listen all the way through. You connect with the music with more of your senses,” he said.
Ok, first: You do you. Second: I’m not in possession of absolute truth.
But if I may, I’d like to share some of my experientially acquired knowledge.
On sound; I stand by my words. Why accept worse quality sound because the medium is inferior? Do whatever you want to post process, but having control. Want permanent “warmth”? Buy, or even better, build a tube amp. Pretty easy BTW. Want some sound characteristics? Get a proper equalizer and learn to use it. Want crackle? Well, really, that is something to discuss with your therapist… BTW, what all people call warmth is just a slight bump in the 60-80 Khz range. I like many old amps, and speakers. I’ve actually designed and sold a few bespoke speaker systems. Some vintage Klipsch sets, with a refoaming are still astounding, but sources have gotten way better.
Regarding photography; I bought my first SLR, a Vivitar XV1 ( A Pentax K1000 copy) in the 80’s. All manual, but with a built in light meter. From there I went on to a Pentax , then another, then Pentax’s first autofocus, and the worlds first SLR with a pop-up flash, often derided as a gimmick, but amazingly useful, the mighty SF1, I also had a Nikon F601 with a couple of lenses and a Old school 6x6 Bellows Zeiss. I’ve developed quite a bit. I kind of know my stuff.
Analog photography is not superior, but different. It’s absolutely true that the limited amount of film, and the cost of developing, promotes thoughtful composition, framing, and anticipation. Selecting the right film, understanding your lenses, and, crucially, undesrtanding that the most important piece of kit is the lens, 2nd the tripod, and then the body,
helps a lot in getting superior photographs. If you know what you want, understand your film, your camera, your kit, you can get results unmatchable by digital, no matter how much post-processing. What, why, how, are necessary ingredients in film photography.
That said, I would think, compose, etc the photo in my mind, and then shoot bursts, the ask for a contact sheet, and choose what I wanted for prints. No need to gamble all on the speed of your index finger. Film was the cheapest variable in the equation, except for Kodachrome, the GOAT of films. Fuji makes some very good film, but Kodachrome was beyond anything.
Kodachrome 64, and occasionally 25, how I miss you! those films demanded discipline, but the rewards were astounding.
Yes, in some respects, film is still superior to digital, ***IF ***you understand the medium, kit, process, and thinking.
A digital compact? Fine, but get one of the later ones. Advice from someone who bought and used an Olympus 1.2 Mpx fixed lens in 1999. There is NOOOO redeeming value in an early digital, except… Yeah, NONE.
Anecdote: I recently saw a kid, floating around his friends, taking pics with an old point-and-shoot. The cringe was strong. I was thinking, "Jeez, kid! I’m all for film, but buy an actual reflex with a proper lens, they are cheap as fuck in second hand marketplaces!!